Schiaparelli In Web3
the metaverse is here, and for future consumers, it may become their first touchpoint with a fashion brand. or their avatar's first touch point.
i have created a metaverse shopping experience for schiaparelli consumers. schiaparelli consumers are forward thinking, and fashion forward. they will also be some of the first to dive in to new technological experiences to understand how schiaparelli clothes is rendered on their avatars. however, they're also smart shoppers, they need a seamless, integrated experience for browsing products and for trying them on in web3 that includes end-to-end shopping.
additionally, because the sensory experience of in-store shopping is so profound, especially for couture houses like schiaparelli, the look and feel of shopping in the metaverse at schiaparelli stores will be enhanced by 360 views of the store and 1st person in-store walking to mimic a real browsing experience.
but what will they get from their avatars owning a new piece of virtual clothing? in my vision of metaverse shopping, shoppers will have authenticity certifications, as well as first dibs to the products irl.
the metaverse versions of schiaparelli's new line of products will be for the upcoming runway season, so if you're a part of the schiaparelli online community, your avatar and you are in luck.
your voice and your presence in the metaverse matters. schiaparelli will produce ready to wear products based on what the schiaparelli online community buys, including vintage, remastered pieces.
