I have chosen to create a brand identity for two fictional characters, an electric cowgirl and a goth sleeping beauty. The Electric cowboy/girl motif has been popular among celebrities - Dua Lipa, Kacey Musgraves, and Diplo have all dressed in their own version of electric cowboy/girl. goth sleeping beauty draws on the classic fairytale for inspiration, but flips aurora's identity upside down by making her goth. both brand identities are for two very different people, but each can be understood through the respective moodboard.

an electric cowgirl is equal parts country and rock. she combines both aesthetics seamlessly and creates a new, original story with every outfit she puts together. color is her friend and being bold is her prerogative.

a goth sleeping beauty is dreamy but draws on more moody and romantic themes. deep blues and greys are littered throughout her wardrobe and the furry creatures of her dreams are more like the ones in our nightmares. i've modernized her and given her a vivienne westwood/dior fashion/beauty makeover.